Director of Product, Virtual Clinics Growth
Description
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job We're now entering an exciting new chapter. Building on our global reach and deep understanding of women's health, Flo is expanding beyond digital health tracking and insights into virtual healthcare, connecting women with clinicians, treatments, and services that address their unmet health needs. To help drive this next phase of growth, we're looking for an exceptional Product Director – Virtual Clinics Growth to define and execute the growth strategy for this new business. This is a highly strategic role with an opportunity to build and scale a new business within one of the world's most successful consumer health platforms. You'll own the end-to-end growth strategy across acquisition, activation, monetisation, and retention, creating seamless user journeys that connect Flo's massive existing audience with relevant clinical services. You'll have the opportunity to shape how we bring new healthcare offerings to market, unlock growth across different user segments, and develop scalable growth engines that can reach millions of women. Working directly with Flo's senior leadership, you'll lead a multidisciplinary effort spanning Product, Engineering, Design, Marketing, Analytics, Clinical, and Legal teams to turn ambitious ideas into measurable business impact. This is a rare opportunity to combine the scale and resources of an established global platform with the ownership, entrepreneurial freedom, and pace of building a new business while helping shape the future of women's healthcare. Your Experience Must have: - Proven experience scaling B2C digital businesses, ideally in digital healthcare, telehealth, or other high-growth consumer subscription businesses, with a track record of delivering significant revenue growth. - Deep expertise in product-led growth, with a strong understanding of the key levers across user acquisition, activation, conversion, monetisation, payments, retention and lifetime value. - Exceptional strategic thinking and prioritisation skills, with the ability to identify high-impact growth opportunities, develop a clear long-term vision and translate it into an actionable product roadmap. - Strong commercial acumen, with hands-on experience developing pricing, packaging, subscription and monetisation strategies, and a solid understanding of unit economics, customer acquisition costs and lifetime value. - Extensive experience optimising digital customer journeys, including web funnels, mobile onboarding, checkout flows, upselling and cross-selling, ideally across multiple products or customer segments. - Highly analytical and data-driven, with a strong command of experimentation, A/B testing, funnel analytics and performance measurement, and the ability to turn insights into actionable growth strategies. - Proven leadership experience, with the ability to lead multidisciplinary product teams, develop high-performing talent and drive execution across complex, cross-functional initiatives. - Excellent stakeholder management and communication skills, with a track record of influencing senior executives, aligning teams around shared priorities and navigating competing business objectives. - Entrepreneurial mindset and strong ownership, with the ability to thrive in ambiguity, move quickly, challenge assumptions and take accountability for measurable business outcomes. Nice to have: - Experience scaling digital health, telehealth or direct-to-consumer healthcare services, particularly businesses combining digital products with clinical treatments or services. - Experience launching and scaling multiple product lines or service categories, including developing go-to-market strategies and cross-selling opportunities. - Familiarity with regulated industries, including healthcare privacy, compliance and the commercial constraints associated with delivering clinical services. - Experience building personalisation, segmentation or recommendation systems to improve product discovery, conversion and monetisation. - Experience working with external commercial or healthcare partners, translating their offerings into compelling consumer propositions. - Experience operating in both high-growth start-up environments and established businesses at scale, combining entrepreneurial agility with structured execution. What you'll be doing Define and own the Virtual Clinics growth strategy - Own the end-to-end product growth strategy and roadmap for Flo's Virtual Clinics business, driving customer acquisition, activation, monetisation, retention and lifetime value across multiple clinical services. - Identify and prioritise the highest-impact growth opportunities, leveraging Flo's existing audience of over 80 million monthly active users alongside new customer acquisition channels. - Partner with the Virtual Clinics General Manager and VP of Product (Commercial) to define the commercial strategy, growth priorities and long-term vision for the business. Build and optimise the end-to-end growth engine - Lead the development and optimisation of web funnels, app onboarding, in-app discovery, paywalls, checkout, payment experiences and retention mechanics to maximise conversion and sustainable growth. - Define how different clinical services are presented, personalised and recommended to users based on their needs, life stage and engagement with Flo, helping users discover the right services at the right time. - Partner closely with User Acquisition and Marketing teams to develop effective acquisition strategies, target high-value customer segments and create seamless journeys from marketing campaigns through to conversion. - Own the monetisation strategy for clinical services, including pricing, packaging, subscriptions, promotions, upselling and cross-selling, to maximise revenue and customer lifetime value. Scale new clinical services and maximise customer value - Work closely with clinical partners and internal stakeholders to understand new treatments and services, identify their commercial potential and develop effective go-to-market and growth strategies. - Build scalable growth capabilities that enable Flo to efficiently launch and expand new clinical offerings, while maximising adoption across the existing product ecosystem. - Develop strategies to improve customer engagement, repeat purchases, treatment continuity and retention, creating long-term value for both users and the business. Drive experimentation and commercial performance - Establish a high-velocity experimentation culture, using quantitative and qualitative insights to continuously optimise the customer journey and unlock new growth opportunities. - Define and own key growth metrics, including conversion, revenue, customer acquisition cost, retention, lifetime value and contribution margin. Translate performance insights into clear priorities and measurable business outcomes. Lead cross-functional teams and deliver business impact - Lead and empower multidisciplinary teams across Product, Design, Engineering and Analytics, providing clear strategic direction, setting priorities and ensuring the successful delivery of high-impact initiatives. - Collaborate closely with Marketing, Clinical, Operations, Privacy, Compliance and Legal teams to build commercially successful experiences that protect users, earn their trust and meet the highest standards of healthcare compliance. - Act as a senior product leader within Flo, influencing executive-level decisions, aligning stakeholders and balancing ambitious growth objectives with exceptional customer experiences and responsible healthcare delivery. LI-Hybrid #LI-AJ1 How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: - Competitive salary and annual reviews - Opportunity to participate in Flo’s performance incentive scheme - Paid holiday, sick leave, and female health leave - Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents - Accelerated professional growth through world-changing work and learning support - In-person collaboration and work in a hybrid model, with 3 days per week spent in the office - 5-week fully paid sabbatical at 5-year Floversary - Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .