Tatari

Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V ., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV. That approach has earned Tatari broad industry recognition, including being named Best CTV AdTech Platform in the 8th annual MarTech Breakthrough Awards , as well as honors from Digiday ( Best Connected TV Platform) , AdExchanger ( Most Innovative TV Advertising Technology ), and Business Insider ( Hottest AdTech Companies) . Tatari has also been recognized as the Best Place to Work by Inc. Magazine . Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era. Tatari is looking for multiple Principal Product Managers to join the growing Buying and Execution team. In this role, you will play a pivotal role in redefining CTV advertising in an AI-first world. You will own the development of an AI-powered, self-serve TV platform that turns years of TV and CTV data into actionable intelligence—enabling marketers to plan, launch, and optimize campaigns with the ease of clicking “Go.” Operating at the intersection of product, engineering, data science, and media execution, you will drive requirements, user stories, and delivery for campaign management and execution features across programmatic and direct TV. Your success will be driven by strong product ownership, disciplined execution, and a deep understanding of advertiser workflows, allowing you to prioritize the right problems and deliver differentiated, scalable solutions for marketers at every stage of growth. Responsibilities Own the product vision, strategy, and execution for TV media buying and execution, end-to-end (“soup to nuts”) Define a compelling roadmap that differentiates the platform through automation and AI-driven capabilities Partner closely with Engineering, Data Science, and Media Buying to translate business and customer needs into clear, prioritized product requirements Drive feature prioritization and trade-offs based on customer impact, business value, and scalability of automated TV buying workflows Collaborate cross-functionally with Media Buying, Media Operations, Marketing, and Leadership to ensure alignment and successful launches Continuously monitor industry trends, competitive offerings, and emerging AI technologies to keep the product ahead of the evolving TV and CTV landscape Use data, customer feedback, and experimentation to iterate, optimize performance, and deliver measurable impact Qualifications 8+ years of product management experience in AdTech, with deep expertise in streaming and programmatic CTV advertising (linear TV experience is a strong plus) Proven track record of shipping impactful products, including building new capabilities or platforms from the ground up Strong communicator and influencer, able to articulate a clear product vision and defend roadmap decisions with data and conviction at the executive level Highly customer-centric, with demonstrated skill in uncovering real user needs, writing strong user stories, and solving complex workflow problems Experience partnering closely with Design to address diverse customer needs through user research, prototyping, and thoughtful UX decisions Passion for automation and AI-driven innovation, balanced with a pragmatic, execution-oriented mindset Comfortable operating in ambiguity and fast-moving environments, with a bias toward action and measurable outcomes Nice to haves: experience working with AI/ML-powered products or data-driven optimization systems; familiarity with TV measurement, attribution, or identity challenges Benefits Total compensation $190,000 - $225,000 Equity compensation Health insurance coverage for you and your dependents 401K, FSA, and commuter benefits $150 monthly spending account $1,000 annual continued education benefit $500 Newbie Productivity Perk Unlimited PTO and sick days Monthly Company Wellness Day Off Snacks, drinks, and catered lunches at the office Team building events Hybrid RTO of 2 days per week in office At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated. LI-HYBRID

Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V ., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV. That approach has earned Tatari broad industry recognition, including being named Best CTV AdTech Platform in the 8th annual MarTech Breakthrough Awards , as well as honors from Digiday ( Best Connected TV Platform) , AdExchanger ( Most Innovative TV Advertising Technology ), and Business Insider ( Hottest AdTech Companies) . Tatari has also been recognized as the Best Place to Work by Inc. Magazine . Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era. Tatari is looking for multiple Principal Product Managers to join the growing Buying and Execution team. In this role, you will play a pivotal role in redefining CTV advertising in an AI-first world. You will own the development of an AI-powered, self-serve TV platform that turns years of TV and CTV data into actionable intelligence—enabling marketers to plan, launch, and optimize campaigns with the ease of clicking “Go.” Operating at the intersection of product, engineering, data science, and media execution, you will drive requirements, user stories, and delivery for campaign management and execution features across programmatic and direct TV. Your success will be driven by strong product ownership, disciplined execution, and a deep understanding of advertiser workflows, allowing you to prioritize the right problems and deliver differentiated, scalable solutions for marketers at every stage of growth. Responsibilities Own the product vision, strategy, and execution for TV media buying and execution, end-to-end (“soup to nuts”) Define a compelling roadmap that differentiates the platform through automation and AI-driven capabilities Partner closely with Engineering, Data Science, and Media Buying to translate business and customer needs into clear, prioritized product requirements Drive feature prioritization and trade-offs based on customer impact, business value, and scalability of automated TV buying workflows Collaborate cross-functionally with Media Buying, Media Operations, Marketing, and Leadership to ensure alignment and successful launches Continuously monitor industry trends, competitive offerings, and emerging AI technologies to keep the product ahead of the evolving TV and CTV landscape Use data, customer feedback, and experimentation to iterate, optimize performance, and deliver measurable impact Qualifications 8+ years of product management experience in AdTech, with deep expertise in streaming and programmatic CTV advertising (linear TV experience is a strong plus) Proven track record of shipping impactful products, including building new capabilities or platforms from the ground up Strong communicator and influencer, able to articulate a clear product vision and defend roadmap decisions with data and conviction at the executive level Highly customer-centric, with demonstrated skill in uncovering real user needs, writing strong user stories, and solving complex workflow problems Experience partnering closely with Design to address diverse customer needs through user research, prototyping, and thoughtful UX decisions Passion for automation and AI-driven innovation, balanced with a pragmatic, execution-oriented mindset Comfortable operating in ambiguity and fast-moving environments, with a bias toward action and measurable outcomes Nice to haves: experience working with AI/ML-powered products or data-driven optimization systems; familiarity with TV measurement, attribution, or identity challenges Benefits Total compensation $190,000 - $225,000 Equity compensation Health insurance coverage for you and your dependents 401K, FSA, and commuter benefits $150 monthly spending account $1,000 annual continued education benefit $500 Newbie Productivity Perk Unlimited PTO and sick days Monthly Company Wellness Day Off Snacks, drinks, and catered lunches at the office Team building events Hybrid RTO of 2 days per week in office At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated. LI-HYBRID

Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V ., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV. That approach has earned Tatari broad industry recognition, including being named Best CTV AdTech Platform in the 8th annual MarTech Breakthrough Awards , as well as honors from Digiday ( Best Connected TV Platform) , AdExchanger ( Most Innovative TV Advertising Technology ), and Business Insider ( Hottest AdTech Companies) . Tatari has also been recognized as the Best Place to Work by Inc. Magazine . Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era. Tatari is looking for multiple Principal Product Managers to join the growing Buying and Execution team. In this role, you will play a pivotal role in redefining CTV advertising in an AI-first world. You will own the development of an AI-powered, self-serve TV platform that turns years of TV and CTV data into actionable intelligence—enabling marketers to plan, launch, and optimize campaigns with the ease of clicking “Go.” Operating at the intersection of product, engineering, data science, and media execution, you will drive requirements, user stories, and delivery for campaign management and execution features across programmatic and direct TV. Your success will be driven by strong product ownership, disciplined execution, and a deep understanding of advertiser workflows, allowing you to prioritize the right problems and deliver differentiated, scalable solutions for marketers at every stage of growth. Responsibilities Own the product vision, strategy, and execution for TV media buying and execution, end-to-end (“soup to nuts”) Define a compelling roadmap that differentiates the platform through automation and AI-driven capabilities Partner closely with Engineering, Data Science, and Media Buying to translate business and customer needs into clear, prioritized product requirements Drive feature prioritization and trade-offs based on customer impact, business value, and scalability of automated TV buying workflows Collaborate cross-functionally with Media Buying, Media Operations, Marketing, and Leadership to ensure alignment and successful launches Continuously monitor industry trends, competitive offerings, and emerging AI technologies to keep the product ahead of the evolving TV and CTV landscape Use data, customer feedback, and experimentation to iterate, optimize performance, and deliver measurable impact Qualifications 8+ years of product management experience in AdTech, with deep expertise in streaming and programmatic CTV advertising (linear TV experience is a strong plus) Proven track record of shipping impactful products, including building new capabilities or platforms from the ground up Strong communicator and influencer, able to articulate a clear product vision and defend roadmap decisions with data and conviction at the executive level Highly customer-centric, with demonstrated skill in uncovering real user needs, writing strong user stories, and solving complex workflow problems Experience partnering closely with Design to address diverse customer needs through user research, prototyping, and thoughtful UX decisions Passion for automation and AI-driven innovation, balanced with a pragmatic, execution-oriented mindset Comfortable operating in ambiguity and fast-moving environments, with a bias toward action and measurable outcomes Nice to haves: experience working with AI/ML-powered products or data-driven optimization systems; familiarity with TV measurement, attribution, or identity challenges Benefits Total compensation $190,000 - $225,000 Equity compensation Health insurance coverage for you and your dependents 401K, FSA, and commuter benefits $150 monthly spending account $1,000 annual continued education benefit $500 Newbie Productivity Perk Unlimited PTO and sick days Monthly Company Wellness Day Off Snacks, drinks, and catered lunches at the office Team building events Hybrid RTO of 2 days per week in office At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated. LI-HYBRID

Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V ., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV. That approach has earned Tatari broad industry recognition, including being named Best CTV AdTech Platform in the 8th annual MarTech Breakthrough Awards , as well as honors from Digiday ( Best Connected TV Platform) , AdExchanger ( Most Innovative TV Advertising Technology ), and Business Insider ( Hottest AdTech Companies) . Tatari has also been recognized as the Best Place to Work by Inc. Magazine . Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era. Tatari is looking for a visionary SVP, Product to lead the next generation of our intelligent advertising platform—one that is built on the belief that the future of media buying is automated, measurable, and deeply data-driven. You’ll own the product vision and execution across our infrastructure, measurement frameworks, and AI-powered optimization engine. This position reports into the CEO and sits at the heart of our executive leadership team. Responsibilities: Set and champion product vision and roadmap across TV media buying, campaign measurement, and automated optimization—balancing immediate market needs with long-term platform ambitions. Translate company strategy into a clear, sequenced product roadmap with defined priorities, milestones, and resource allocation across engineering, data science, and media operations. Drive the build-out of our core AI and automation capabilities, from bidding algorithms and audience targeting to attribution models and real-time campaign optimization across linear, streaming, and programmatic channels. Partner closely with engineering, data science, media buying, sales, client success and finance to ensure product decisions are grounded in both commercial reality and technical feasibility. Leverage a sharp mix of quantitative analysis, market research, and product intuition to make fast, high-confidence decisions in a dynamic landscape. Stay ahead of the curve on industry shifts—privacy regulation, programmatic innovation, AI/ML applications, and omnichannel convergence—and position the platform accordingly. Be the internal and external voice of the product: inspire confidence with executive leadership, the board, and key clients through a clear, compelling product narrative. Build and scale a high-performing product team — recruiting top talent, setting the standard for rigor and craft, and fostering a culture of accountability and ambition. Qualifications: 10+ years in AdTech product roles with a strong focus on programmatic media, measurement, or marketing automation; minimum 2 years in a startup environment. A proven track record of shipping scalable, high-impact products in fast-moving, cross-functional environments. Deep comfort with data—you can navigate large datasets, interrogate measurement methodologies, and translate signal into strategy. A bias toward automation and AI tooling, paired with pragmatic execution instincts—you know when to build, buy, or iterate. High tolerance for ambiguity; you move decisively with incomplete information and course-correct quickly. Strong product taste—you hold UX and interface quality to a high standard even in complex, data-heavy tooling. Benefits Total compensation ($225,000 - 350,000) Equity compensation Health insurance coverage for you and your dependents 401K, FSA, and commuter benefits $150 monthly spending account $1,000 annual continued education benefit $500 Newbie Productivity Perk Unlimited PTO and sick days Monthly Company Wellness Day Off Snacks, drinks, and catered lunches at the office Team building events Hybrid RTO of 2 days per week in office At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated. LI-DNI