Supercell

We are looking for a Senior Product Manager to join the Hay Day team to drive player engagement and business growth through Live Operations, and monetization-related initiatives. You get to own and execute on multiple areas of the game, all while providing unmatched player experiences. (Read more about the team, flannel, the big mistake and nothing bad in this article we made.) This is a unique opportunity to work on one of the biggest and most recognizable mobile games in the world and directly shape how it is being operated for and enjoyed by millions of players every day. We believe commercial success and fantastic player experience must go hand-in-hand. As a member of a Live Ops pod within a game team, you will deliver on goals for the growth of your game by channeling a razor-sharp focus on performance and operational excellence to ensure you find the right balance. You will utilize game data, competitive research, and player feedback to optimize existing and formulate new engagement and monetization strategies, and then collaborate with cross-functional teams in order to translate these into player-facing features and initiatives. You will also analyze and report on engagement & monetization performance, from high-level KPIs to deep dives into specific initiatives. Bring your best deck and join our diverse and international team to help us further grow what we believe is the best game on mobile! What You'll Be Doing - Take full ownership and accountability for several elements of live operations and/or monetization (which will be mutually agreed based on your profile and interest). - Define the roadmap and action plan for owned areas, ensuring it integrates seamlessly into the broader live operations and monetization strategy. - Define and track your own goals for all major initiatives that will be feeding into high-level targets of the game. - Design, execute, and analyze A/B tests and multivariate experiments to optimize player experience, and business impact. - Seek for feedback and alignment on your plans, and collaborate effectively within a cross-disciplinary pod that will support you in executing your initiatives. - Bring to the team an understanding of best-in-class F2P live ops activities, feature design and monetization mechanics What You Have - At least 6 years of experience as a Product Manager in free-to-play mobile games. - Good understanding of engagement drivers and monetization design in live service games. - Strong ownership, hands-on approach, and impact-driven focus on constantly pushing game performance and delivering fantastic player experiences. - Excellent quantitative and analytical skills with an emphasis on metrics-driven decision making. - Constantly looking for new experiments and ways to improve performance, with the ability to make data driven decisions and recommendations. - Comfortable taking calculated risks, learning and sharing the lessons learned. - A self-starter approach to use AI. You've found ways to use it in your day-to-day work, you experiment, figure things out and bring the same energy to every new challenge. Where You'll Be This role can be based either in our Helsinki or London Studio. There will be some travel expectations with this role to help build relationships, as stakeholders are based in both locations. ––– That's it about the role! Below, we've gathered some things we feel are important for you to know. Totally optional, but a highly recommended read. Once you're ready to apply, just send us your application through the form on the bottom of the page. ––– About Supercell Supercell is a games company from Helsinki, Finland, with offices also in San Francisco, Seoul, Shanghai, and London. You might know us as the makers of Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars . Our mission is to create great games that as many people as possible play for years and that are remembered forever. So, how do we make great games? By putting together the best teams and giving them the freedom and independence to succeed. And by taking risks, failing, sharing learnings, and killing lots of projects. Hey, You Might Love It Here! Independent cells and trust are at the core of our culture . But it takes more than that to make great games. We take good care of our people, providing them with the compensation, work environment, and resources they need to succeed while having fun along the way. You Are Not Your Job Title ™ Here, you won’t need to focus on chasing titles or climbing ladders. Internally, our job titles don’t include prefixes like Senior, Junior, Principal, or Director. Recognition isn’t tied to your title, as it doesn't define the impact you can have around here. Benefits and Compensation Luring you in with glitter, glamour, and gems isn't what we're about. We want you to enjoy your time here fully, so we structure our compensation and benefits with that in mind. It starts with perceiving you as a human being, not a resource. Relocation? Yes! No matter where you’re moving from, our dedicated mobility team and partners will support you throughout your move. We’ll ensure the process is as smooth as possible for you and anyone joining you – whether they’re family members of the human or animal kind! Not Sure if You Should Apply? Many candidates with great skills and experience second-guess themselves. The bar is high, but if this role excites you, apply! We’re here to help you succeed. Also, we're happy to learn about any specific accommodations you may need to fully engage in our recruitment process. Wishing you all the best, The Supercell Recruitment team

Supercell is building direct relationships with players through the Supercell Store and other direct-to-consumer (D2C) products. D2C is already a significant element of each game’s P&L, and key to Supercell’s mission to create great games that as many people as possible play for years and that are remembered forever. We're building on that momentum by embedding a dedicated D2C owner inside each game team. We're looking for a Product Lead, D2C to take full ownership of a single game's direct-to-consumer business. You'll sit inside the game team, work shoulder-to-shoulder with the game's leadership, and be the one person whose entire job is growing the game's D2C success. A central platform team handles the infrastructure: the commerce surfaces, payments, checkout, fraud, delivery, compliance, and you will partner closely with them to develop new features. Your focus will be on planning and pulling the commercial and creative levers: how to build direct relationships, how to message, what to sell, and how to rally the game team to grow. This is a role for someone who thrives on influence rather than authority. You won't have direct reports, but you'll have the backing of game team leadership to mobilize live ops and monetization, marketing and community, engineering, art, analytics and QA behind a shared plan. The right person is a natural operator and collaborator with strong commercial instincts, a deep understanding of live game economies, and the ability to make D2C feel like a natural extension of the game - not a side project. What You'll Be Doing Own the game's D2C strategy - Build and own the game's D2C Growth Strategy: define targets, identify the key growth pillars, and map concrete initiatives to move the numbers - Be accountable for KPIs that drive success: D2C revenue share, conversion, retention, top-of-funnel, etc. - Review performance regularly with game leadership, course-correct based on data, and always know what's next to move the needle - Do this with a player-first mindset. We want to grow the relationship for the long-term, not over-fit on short-term wins - Design A/B tests, work with Analytics to evaluate results, and assess every activation: what worked, what didn't, what to scale Design and implement the offer calendar - Design the Store offer roadmap aligned with the game's live ops cadence, seasonal moments, and content releases - Partner with the game's monetization leadership to own the economy impact of Store offers and ensure Store strategy is a well-integrated part of the wider monetization strategy, not an isolated silo - Allocate and manage the game's live ops budget for D2C activations Drive traffic and conversion - Partner with Marketing and Community to grow Store visits and convert visitors - Plan campaigns, freebie-to-upsell funnels, creator activations, and community events that bring players to the Store - Ensure D2C is part of every major commercial moment, not an afterthought - Build D2C into our regular communications channels Shape the Store development roadmap - Work with the central Store team to prioritize which platform features your game needs next - Provide clear, game-specific requirements and feedback on new tools, offer types, and UX improvements Embed D2C thinking into the game’s development and design - Be in the room when new features, content, and systems are designed, so D2C is considered early in the process - Align with design and engineering so Store features and campaigns line up with feature release - Be an inspiring, transparent coordinator so that when you need to gather engineering, community, art and QA resources, it doesn’t end up feeling like a major tax on the team Uphold the game's quality bar - Write QA plans for Store activations and coordinate with game team QA - The Store must feel like a seamless extension of the game experience What You Have - Experience managing live game commercial operations: monetization, live ops, or game product management. You understand game economies, seasonal content cadences, and what makes it worth it for players to invest - Strong commercial and analytical mindset: comfortable owning revenue KPIs, running A/B tests, interpreting cohort data, and making data-backed decisions - An inspiring coordinator: The ability to influence and mobilize cross-functional teammates without positional authority - Understanding of mobile gaming communities: creators, Discord, Reddit, social channels, and how they drive player behavior - Operational discipline: you can run a calendar, track dozens of moving pieces, and make sure nothing falls through the cracks - D2C or web store experience in gaming is a strong plus, but not required if you bring the right commercial and product instincts - Experience running a P&L, leading a business vertical, or managing a smaller game's commercial performance is a strong plus Where You'll Be This role is going to be based onsite in our Helsinki office! ––– That's it about the role! Below, we've gathered some things we feel are important for you to know. Totally optional, but a highly recommended read. Once you're ready to apply, just send us your application through the form on the bottom of the page. ––– About Supercell Supercell is a games company from Helsinki, Finland, with offices also in San Francisco, Seoul, Shanghai, and London. You might know us as the makers of Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars . Our mission is to create great games that as many people as possible play for years and that are remembered forever. So, how do we make great games? By putting together the best teams and giving them the freedom and independence to succeed. And by taking risks, failing, sharing learnings , and killing lots of projects. Hey, You Might Love It Here! Independent cells and trust are at the core of our culture . But it takes more than that to make great games. We take good care of our people, providing them with the compensation, work environment, and resources they need to succeed while having fun along the way. You Are Not Your Job Title ™ Here, you won’t need to focus on chasing titles or climbing ladders. Internally, our job titles don’t include prefixes like Senior, Junior, Principal, or Director. Recognition isn’t tied to your title, as it doesn't define the impact you can have around here. Benefits and Compensation Luring you in with glitter, glamour, and gems isn't what we're about. We want you to enjoy your time here fully, so we structure our compensation and benefits with that in mind. It starts with perceiving you as a human being, not a resource. Relocation? Yes! No matter where you’re moving from, our dedicated mobility team and partners will support you throughout your move. We’ll ensure the process is as smooth as possible for you and anyone joining you – whether they’re family members of the human or animal kind! Not Sure if You Should Apply? Many candidates with great skills and experience second-guess themselves. The bar is high, but if this role excites you, apply! We’re here to help you succeed. Also, we're happy to learn about any specific accommodations you may need to fully engage in our recruitment process. Wishing you all the best, The Supercell Recruitment team

We are looking for a senior product leader to join a new game and play a crucial role in driving the strategy, roadmap, and plans to prepare for global readiness. You will have the unique opportunity to work on a new Supercell title, and directly shape how that game will be operated and enjoyed by millions of players for years to come. At Supercell, we believe that small teams that find a way to work well together have the potential to create memorable games. It’s important that each team member takes pride in their work and knows what it means to take responsibility and deliver quality and fun to players. As a Product Lead, you will be responsible for the live operations and monetization strategy of the game and collaborate with key game team stakeholders to make sure the right features, content, and tools are in place in order for the game to be a commercial success. You will own the full strategy and planning for live ops, monetization and economy, and work directly with the Game Lead on key activities including business planning and go to market strategy. If you think that describes you, then we’d love to hear from you! What You'll Be Doing - Key stakeholder in the game leadership team, working directly with the Game Lead and collaborating closely with your peers across other functions - Support the Game Lead on strategic activities including business strategy, planning, and go to market strategy for soft launch, global launch and post launch live operations - Develop and own the live ops and monetization strategy for the game, taking into account audience expectations and the required milestones and target metrics - Own the roadmap of features and tools needed to grow, innovate and improve live ops of the game, and coordinate their development with relevant stakeholders. Define clear and measurable goals for each initiative driven and understand how it will lead to achieving your business goals. - Bring to the team an understanding of best-in-class F2P live ops activities, feature design and monetization mechanics - Ensure your team's decision making is based on a foundation of solid data and player insights, collaborating closely with key stakeholders across Game Analytics and Research, and continuously assess whether you are prioritizing the highest impact opportunities to improve the player experience and reach your business goals. - Work closely with key cross functional stakeholders across Game Analytics, Research, Live Operations & Monetization, and Marketing, ensuring close alignment with each stakeholder and identifying opportunities for collaboration and growth What You Have - 7+ years of work experience, with at least 3+ years in a leadership role with product ownership and/or team lead responsibilities. - Prior experience on a free-to-play mobile game that has been operated for multiple years with a strong track record of driving sustained growth - Strong understanding of live operations, monetization, and economy and how these capabilities interact with one another and contribute to business success. - Passionate about live operations, ready to be hands on when needed and with a clear vision on how to build and manage a high performing team of operators. - Able to work effectively and drive collaboration within a cross discipline game team including design, engineering, UI/UX, art, and other key functions. - A self-starter approach to use AI. You've found ways to use it in your day-to-day work, you experiment, figure things out and bring the same energy to every new challenge. - Passion for games and being obsessed with delivering the best player experience. Would Be Nice if You Also Have - Experience running live operations for the Chinese market - Working proficiency in Mandarin Where You'll Be This role is based in our Shanghai office. If you are not local, our relocation team would be excited to help you with your move to Shanghai,China. We provide comprehensive support not only for you, but also for your family! ––– That's it about the role! Below, we've gathered some things we feel are important for you to know. Totally optional, but a highly recommended read. Once you're ready to apply, just send us your application through the form on the bottom of the page. ––– About Supercell Supercell is a games company from Helsinki, Finland, with offices also in San Francisco, Seoul, Shanghai, and London. You might know us as the makers of Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, and Squad Busters . Our mission is to create great games that as many people as possible play for years and that are remembered forever. So, how do we make great games? By putting together the best teams and giving them the freedom and independence to succeed. And by taking risks, failing, sharing learnings, and killing lots of projects. The Shanghai studio As Supercell’s first international game development studio, the Shanghai studio is one of the most exciting things happening in Supercell and a unique opportunity to join at a relatively early stage to help shape our path. Our vision is to be a world-class international studio, making new global hit games while leveraging the unique advantages of the game development scene in China and broader Asia. Hey, you Might Love It Here! Independent cells and trust are at the core of our culture . But it takes more than that to make great games. We take good care of our people, providing them with the compensation, work environment, and resources they need to succeed while having fun along the way. You Are Not Your Job Title ™ Here, you won’t need to focus on chasing titles or climbing ladders. Internally, our job titles don’t include prefixes like Senior, Junior, Principal, or Director. Recognition isn’t tied to your title, as it doesn't define the impact you can have around here. Benefits and Compensation Luring you in with glitter, glamour, and gems isn't what we're about. We want you to enjoy your time here fully, so we structure our compensation and benefits with that in mind. It starts with perceiving you as a human being, not a resource. Relocation? Yes! No matter where you’re moving from, our dedicated mobility team and partners will support you throughout your move. We’ll ensure the process is as smooth as possible for you and anyone joining you – whether they’re family members of the human or animal kind! Not sure if you should apply? Many candidates with great skills and experience second-guess themselves. The bar is high, but if this role excites you, apply! We’re here to help you succeed. Also, we're happy to learn about any specific accommodations you may need to fully engage in our recruitment process. Wishing you all the best, The Supercell Recruitment team

We are looking for a Senior Product Manager to join the Clash Royale team to drive player engagement and business growth through Live Operations, and monetization-related initiatives. You get to own and execute on multiple areas of the game, all while providing unmatched player experiences . This is a unique opportunity to work on one of the biggest and most recognizable mobile games in the world and directly shape how it is being operated for and enjoyed by millions of players every day. We believe commercial success and fantastic player experience must go hand-in-hand. As a member of a Live Ops pod within a game team, you will deliver on goals for the growth of your game by channeling a razor-sharp focus on performance and operational excellence to ensure you find the right balance. You will utilize game data, competitive research, and player feedback to optimize existing and formulate new engagement and monetization strategies, and then collaborate with cross-functional teams in order to translate these into player-facing features and initiatives. You will also analyze and report on engagement & monetization performance, from high-level KPIs to deep dives into specific initiatives. Bring your best deck and join our diverse and international team to help us further grow what we believe is the best game on mobile! What You'll Be Doing - Take full ownership and accountability for several elements of live operations and/or monetization (which will be mutually agreed based on your profile and interest). - Define the roadmap and action plan for owned areas, ensuring it integrates seamlessly into the broader live operations and monetization strategy. - Define and track your own goals for all major initiatives that will be feeding into high-level targets of the game. - Design, execute, and analyze A/B tests and multivariate experiments to optimize player experience, and business impact. - Seek for feedback and alignment on your plans, and collaborate effectively within a cross-disciplinary pod that will support you in executing your initiatives. - Bring to the team an understanding of best-in-class F2P live ops activities, feature design and monetization mechanics What You Have - At least 6 years of experience as a Product Manager in free-to-play mobile games. - Good understanding of engagement drivers and monetization design in live service games. - Strong ownership, hands-on approach, and impact-driven focus on constantly pushing game performance and delivering fantastic player experiences. - Excellent quantitative and analytical skills with an emphasis on metrics-driven decision making. - Constantly looking for new experiments and ways to improve performance, with the ability to make data driven decisions and recommendations. - Comfortable taking calculated risks, learning and sharing the lessons learned. Where You'll Be This position is based in Helsinki, where most of Clash Royale team members are located. ––– That's it about the role! Below, we've gathered some things we feel are important for you to know. Totally optional, but a highly recommended read. Once you're ready to apply, just send us your application through the form on the bottom of the page. ––– About Supercell Supercell is a games company from Helsinki, Finland, with offices also in San Francisco, Seoul, Shanghai, and London. You might know us as the makers of Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, and Squad Busters . Our mission is to create great games that as many people as possible play for years and that are remembered forever. So, how do we make great games? By putting together the best teams and giving them the freedom and independence to succeed. And by taking risks, failing, sharing learnings, and killing lots of projects. Hey, You Might Love It Here! Independent cells and trust are at the core of our culture . But it takes more than that to make great games. We take good care of our people, providing them with the compensation, work environment, and resources they need to succeed while having fun along the way. You Are Not Your Job Title ™ Here, you won’t need to focus on chasing titles or climbing ladders. Internally, our job titles don’t include prefixes like Senior, Junior, Principal, or Director. Recognition isn’t tied to your title, as it doesn't define the impact you can have around here. Benefits and Compensation Luring you in with glitter, glamour, and gems isn't what we're about. We want you to enjoy your time here fully, so we structure our compensation and benefits with that in mind. It starts with perceiving you as a human being, not a resource. Relocation? Yes! No matter where you’re moving from, our dedicated mobility team and partners will support you throughout your move. We’ll ensure the process is as smooth as possible for you and anyone joining you – whether they’re family members of the human or animal kind! Not Sure if You Should Apply? Many candidates with great skills and experience second-guess themselves. The bar is high, but if this role excites you, apply! We’re here to help you succeed. Also, we're happy to learn about any specific accommodations you may need to fully engage in our recruitment process. Wishing you all the best, The Supercell Recruitment team

In the Brawl Stars marketing team, your four Ps are Passion, Players, Pop, and Peculiarity! To succeed in this role, the team keeps talking about Creativity, Creativity, Creativity. You might be the missing fourth C if you can create catchier copy than this! Brawl Stars is one of the biggest mobile games in the world, with 100M+ monthly active players and a content machine that ships at a pace few studios can match. We're looking for a Product Marketing Manager to own the go-to-market execution for our updates, seasons, and IP collaborations – turning every launch into a moment that players and creators can't stop talking about. This is a senior individual contributor role. You'll sit at the intersection of game development, creative production, and community – then make sure the world notices. You'll report to the Live Ops Marketing Lead and work closely with cross-functional teams across game development, live ops, community, art, and analytics. We want someone with sharp creative instincts, a bias for action, and the ability to think strategically while shipping at high velocity. We are looking for a seasoned creative marketer with product marketing experience who thrives in a multifunctional, uber-collaborative environment and is obsessed with delivering the best player experience. We value those who bring a fresh perspective, enjoy experimentation, and thrive in an environment that challenges traditional norms. The Product Marketing Manager will be part of the Brawl Stars game team within the Live Ops Marketing pillar, bridging the gap between the marketing and product teams. Brawl Stars ships at a pace few studios can match – major updates every few weeks, each accompanied by trailers, social content, creator activations, and community campaigns. This role is the engine behind all of it: ensuring every launch moment is crafted with care, lands with impact, and converts into pure fandom. From marketing strategy to in-game communication execution, this person loves to think strategically while getting their hands dirty. They have sharp creative instincts – the kind of person who can give clear, specific feedback on a trailer cut, a social post, or a visual concept – combined with exceptional communication and project management skills to bring together all marketing stakeholders: producers, communities, brand, creative and art direction, esports, regional/local activations, analysts, and researchers. You can have your particular skill (or two), and we don't expect you to be perfect in everything. What's more important is your creative eye, your ability to elevate content at speed, and your eagerness to help build a love for the game that delivers our players a seamless and immersive experience. What You'll Be Doing - Own the go-to-market planning and creative execution for Brawl Stars updates, seasons, chapters, and IP collaborations – from concept through delivery and retrospective. - Drive creative direction for marketing campaigns – working with in-house artists, video producers, and external partners to produce trailers, social content, and launch assets that hit the right tone and quality bar. You don't just manage creative, you elevate it. - Collaborate with the game team to shape how features and content are revealed and positioned – co-designing animations, teasers, and in-game communication that build anticipation and drive engagement. - Partner with community managers and the content creator ecosystem to ensure every launch is amplified organically – designing moments that give creators something worth making content about. - Coordinate go-to-market plans for evergreen marketing campaigns for new features, content, or updates designed to engage our global audience. Collaborate with regional teams to amplify these tentpoles with local flavor and cultural relevance. - Develop a deep understanding of the game and business, including existing features, product roadmap, and live operations. Coordinate global marketing efforts and align with product and business goals. - Strategize and operationalize player communication inside and outside the game, including pop-ups, push notifications, platform features, and store optimization (ASO). - Collaborate with Marketing Analytics and Business & Operations stakeholders to analyze campaign performance and apply learnings to inform future campaigns for constant performance improvement. - Identify and develop growth levers through marketing via rigorous AB testing, scaling up initiatives that drive meaningful business growth. - Build repeatable creative frameworks and production rhythms that allow the team to deliver consistently at high velocity without sacrificing quality. What You Have - 5+ years of experience in product marketing, ideally in the gaming industry and/or entertainment - Strong creative instincts – you can give clear, actionable feedback on a trailer, a social post, or a campaign concept. You understand what makes content land with an audience. - A solid understanding of social platforms and content culture, especially among younger audiences. You know what trends and why. - A deep understanding of the game/product development process and lifecycle management. - Experience working with a broad range of marketing functions (e.g. brand, performance, influencers, and esports) with a good understanding of how they can work together to deliver growth. - Analytical skills to assess market data and campaign performance – you use data to sharpen creative decisions, not replace them. - Experience giving detailed feedback and communicating direction between both internal teams and external partners while respecting schedules. - Excellent project management skills – you can run multiple launches in parallel, keep stakeholders aligned, and still care about the details. - A self-starter approach to use AI. You've found ways to use it in your day-to-day work, you experiment, figure things out and bring the same energy to every new challenge. - Growth mindset with a passion for marketing, innovation, and risk-taking. - You are a team player and communicate excellently in English. - Strong analytical skills to assess market data and product-specific performance. - Located in or willing to relocate to Helsinki Where You'll Be This role is based in our Helsinki Studio. ––– That's it about the role! Below, we've gathered some things we feel are important for you to know. Totally optional, but a highly recommended read. Once you're ready to apply, just send us your application through the form on the bottom of the page. ––– About Supercell Supercell is a games company from Helsinki, Finland, with offices also in San Francisco, Seoul, Shanghai, and London. You might know us as the makers of Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars . Our mission is to create great games that as many people as possible play for years and that are remembered forever. So, how do we make great games? By putting together the best teams and giving them the freedom and independence to succeed. And by taking risks, failing, sharing learnings , and killing lots of projects. Hey, You Might Love It Here! Independent cells and trust are at the core of our culture . But it takes more than that to make great games. We take good care of our people, providing them with the compensation, work environment, and resources they need to succeed while having fun along the way. You Are Not Your Job Title ™ Here, you won’t need to focus on chasing titles or climbing ladders. Internally, our job titles don’t include prefixes like Senior, Junior, Principal, or Director. Recognition isn’t tied to your title, as it doesn't define the impact you can have around here. Benefits and Compensation Luring you in with glitter, glamour, and gems isn't what we're about. We want you to enjoy your time here fully, so we structure our compensation and benefits with that in mind. It starts with perceiving you as a human being, not a resource. Relocation? Yes! No matter where you’re moving from, our dedicated mobility team and partners will support you throughout your move. We’ll ensure the process is as smooth as possible for you and anyone joining you – whether they’re family members of the human or animal kind! Not Sure if You Should Apply? Many candidates with great skills and experience second-guess themselves. The bar is high, but if this role excites you, apply! We’re here to help you succeed. Also, we're happy to learn about any specific accommodations you may need to fully engage in our recruitment process. Wishing you all the best, The Supercell Recruitment team